About the project
Marketing has changed the way sales perceives its value through ABM campaigns managed by Austin Lawrence. Pursuit packages help the firm differentiate its services from those of competitors, and a content program, GigabitLIVE, is the first metrics-based ABM campaign deployed in North America. A comprehensive program, Austin Lawrence provides creative services, event support, video production, email marketing campaign and reporting, lead acquisition and more. GigabitLIVE is now being deployed worldwide.
ALG also designed the strategy for and delivers RFP pursuit videos that have increased the closing rate by 30 percent compared with RFP responses that do not include a video.