BUSINESS
GROWTH
RESOURCES

B2B Sales & Marketing Resource Center

Learn to build a marketing presence that people love and grow your audience using these in-depth resources. The B2B Sales & Marketing Resource Center offers practical tools to download, share and reference.

EBOOK

HOW TO SELL INBOUND MARKETING TO THE SENIOR EXECUTIVE

Learn how to frame the six most attractive characteristics of inbound, communicate the value of inbound in a way that your boss will understand and secure investment from your C-Suite.

How to Sell Inbound Marketing to the Senior Executive
TEMPLATE

TEMPLATE: MODEL REQUEST FOR PROPOSAL

This model RFP template for technology solutions can be easily customized to fit your vertical market or specialization. Download for free, edit to your liking and gate it on your own site to start generating highly qualified leads.

Model RFP Template
TEMPLATE

SAMPLE CONTRACT: AGENCY MASTER SERVICES AGREEMENT AND STATEMENT OF WORK

An effective MSA and the accompanying SOW(s) clearly define your business situation. Our MSA has been refined over the past 25 years. It’s been very successful in securing business for us and other agencies because it’s fair and designed to foster a relationship. Please feel free to use it!

Sample Agreement for Services
EBOOK

KODAK CHIEF PACKAGING OFFICER CASE STUDY

Learn how we applied Inbound Marketing to the industry portal by creating a content-based, journalism-driven site to exhibit thought leadership and generate leads—and elevated the role of packaging in business in the process!

Chief Packaging Officer Case Study Cover
WEBINAR

HUBSPOT TRICKS ‘N’ TREATS WEBINAR REPLAY

HubSpot can be downright spooky! Replay our webinar for a free online demonstration of some of our favorite HubSpot tips ‘n’ tricks. After all, every day is Halloween!

HubSpot Tricks 'n' Treats Webinar
Marketing Consultation

ELOQUA MIGRATION CONSULTATION

Eloqua can be a challenging, time consuming system to wrangle. Making a change can be scary, but the migration to HubSpot is often easier than you think.

Eloqua Migration Consultation
TEMPLATE

ENTREPRENEUR PERSONA TEMPLATE

If you’re stuck building personas for entrepreneurs, please allow us to lend a hand. Our Quick Start includes three personas that you can use as a starting point for your inbound marketing to entrepreneurs.

PLAYBOOK

FUELING GROWTH FOR CPA FIRMS

The keys to driving traffic and leads to a B2B website are revealed. Spoiler alert: blogging is the precursor to traffic, and landing pages beget leads. Read on for proof you can share with your left-brained team members.

REPORT

WHAT DRIVES ONLINE SUCCESS FOR B2B?

If you want to accelerate growth at your CPA firm, and traditional means of business development won’t meet your goals, this playbook is for you.

EBOOK

PASS THIRD-PARTY DATA INTO HUBSPOT FORMS

Channel your inner HubSpot ninja… learn how to get data from a third-party system (like an email service provider) into your HubSpot forms by passing parameters in URLs. Way to sharpen your katana, Ninja!

HubSpot Ninja
EBOOK

HOW TO HANDLE INBOUND LEADS

After you get the fish near the boat, you have to land them! Our eBook helps you coach the sales team on best practices in handling inbound leads, and it includes suggested text for handling leads at each stage of the funnel.

EBOOK

B2B WEBINAR BEST PRACTICES

Achieving ROI from webinars made easy! Just follow our playbook with 14 best practices based on contemporary experience with B2B webinar recruitment.