B2B Sales & Marketing Resource Center
Learn to build a marketing presence that people love and grow your audience using these in-depth resources. The B2B Sales & Marketing Resource Center offers practical tools to download, share and reference.
KLAFFS CASE STUDY
This regional home lighting, bath and kitchen retailer attained relevancy with designers, builders and architects, and a new generation of device-oriented consumers with its new website and online magazine, KLAFFStyle.
Read the case study to learn how KLAFFS embraced a visionary B2B2C strategy driven by an online media property and reasserted its position as the area’s top home design retailer.
B2B WEBINAR BEST PRACTICES
Achieving ROI from webinars made easy! Just follow our playbook with best practices based on contemporary experience with B2B webinar recruitment.
GUIDE TO CONTENT MARKETING FOR CEOs
This free content marketing guide for CEOs looking to boost sales and increase the value of their businesses teaches you how to create repeatable sales and revenue that isn’t dependent on you.
CHECKLIST: CRM MIGRATION TO HUBSPOT
Download this free CRM migration guide to help you plan your data’s journey from your legacy CRM to a new, intuitive home in the HubSpot CRM.
THE ALL-IN-ONE HUBSPOT GROWTH TECH STACK
The HubSpot growth platform expands beyond a standard marketing tech stack and lets you focus on generating leads and revenue – forget about fumbling with a bunch of scattered tools. Download this deck to learn how to leverage each part of the HubSpot growth platform to grow your business.
HOW TO SELL INBOUND MARKETING TO THE SENIOR EXECUTIVE
Learn how to frame the six most attractive characteristics of inbound, communicate the value of inbound in a way that your boss will understand and secure investment from your C-Suite.
TEMPLATE: MODEL REQUEST FOR PROPOSAL FOR SaaS BUSINESSES
This model RFP template for SaaS and technology solutions can be easily customized to fit your vertical market or specialization. Download for free, edit to your liking and gate it on your own site to start generating highly qualified leads.
KODAK CHIEF PACKAGING OFFICER CASE STUDY
Learn how we applied Inbound Marketing to the industry portal by creating a content-based, journalism-driven site to exhibit thought leadership and generate leads—and elevated the role of packaging in business in the process!
WHAT DRIVES ONLINE SUCCESS FOR B2B?
The keys to driving traffic and leads to a B2B website are revealed. Spoiler alert: blogging is the precursor to traffic, and landing pages beget leads. Read on for proof you can share with your left-brained team members.
PASS THIRD-PARTY DATA INTO HUBSPOT FORMS
Channel your inner HubSpot ninja… learn how to get data from a third-party system (like an email service provider) into your HubSpot forms by passing parameters in URLs. Way to sharpen your katana, Ninja!
HOW TO HANDLE INBOUND LEADS
After you get the fish near the boat, you have to land them! Our eBook helps you coach the sales team on best practices in handling inbound leads, and it includes suggested text for handling leads at each stage of the funnel.