BRAND PUBLISHING SERVICES
Don’t Just Blog. Build a Media Brand.
When you’ve got a big idea, it needs a home on the web. An industry portal, organized around your Big Idea, the first step in our Inbound Journalism methodology, creates a center of gravity around your messaging, company and sales objectives. Need a big idea to change the outcome? No worries, you’re in the right place.
Establish, Recapture, Expand or Cement Industry and Thought Leadership.
From start-up to growing company to top dog – or even a reboot – brand publishing using our Inbound Journalism methodology accelerates you toward your goals and drives a stake in the heart of your competition.
Speak How, Where and When Your Prospects Want to Be Spoken To.
Today’s buyer has a shorter attention span, is mobile, and wants to be told, not sold. So tell your story through video e-zines and talk shows, podcasts, blogs, social media and infographics. When they’re ready to go deeper, have your white papers, eBooks, ROI calculators and model RFPs at the ready to serve their decision-making needs.
INBOUND MARKETING SERVICES
Generate Sales Leads with Compelling Content for Inbound Marketing
Not ready to create a standalone media brand? You’re not alone. Let’s start you on the path with lead generation based on compelling content and inbound marketing best practices. We’ll use our six-step Inbound Journalism methodology to guide the process, setting you up for success and on your journey to thought leadership-based industry domination.
Make Inbound Marketing Work Smarter.
When you create content that’s aligned with how customers actually want to purchase, the remarkable thing is, they use it (to spend money). Connecting sales and marketing to media and digital content that meets the needs of your ideal customer and his/her buying journey is a byproduct of our methodology.
ACCOUNT-BASED MARKETING SERVICES
Turbocharge Sales Success
Create content that supports and enhances how salespeople sell and you’ll find they’ll use it in their social selling and email outreach. Getting sales and marketing working from the same playbook is important to your success and a defining feature of the Inbound Journalism methodology.
Reach Out and Sell Someone
You have a set of key accounts that the sales team must cover. And convert. With our outbound marketing programs, including sequences (email, telephone and direct mail), and targeted and personalized advertising, you’ll reach into your strategic accounts with messages that motivate action and engagement. And generate a lot more sales (calls).
Flip the Funnel
We’ll help accelerate and expand the pipeline by targeting new contacts at existing accounts and cloning top accounts and ideal prospects with ABM tools and hand-built databases. With the top of the funnel fuller and the middle and bottom accelerated, sales velocity overall will increase.