A boutique firm that offers big agency thinking with personalized service.
We bring to the table a powerful combination of contemporary skills backed by decades of experience. We staff client initiatives with senior executives and dynamic account managers, augmented with our vast network of writers, videographers, designers, programmers and experts in a host of other marketing disciplines.
Ken Lempit | President
Ken brings a “ring the bell” mentality to B2B marketing that is needed in today’s “measure everything” world. His early career in technology and enterprise sales has led him to continually innovate at the intersection of high-tech and marketing, helping his clients succeed from the web to the sales call.
Long before the term inbound marketing was coined, Ken introduced blogging, analytics, pay-for-performance and web content management to a wide range of B2B financial services, professional services and high-tech clients. Forward-thinking, creative solutions continue to be a hallmark of the solutions he proposes for his clients.
More than two decades of experience in advertising, public relations and marketing for clients from pre-launch to Global 50 in size have helped Ken to emerge as a recognized expert in the art and science of B2B marketing. As president of Austin Lawrence Group (ALG), he repositioned the boutique agency from traditional integrated marketing communications to services focused on driving opportunity via the web: strategy consulting, inbound marketing and creative implementation.
Ken has a BS in marketing and MIS from Syracuse University.
Karen King | Vice President, Marketing Strategy & Client Services
Karen oversees marketing strategy and client services at Austin Lawrence Group. With more than two decades of experience in technology and B2B, she has extensive experience in developing and managing integrated marketing and communications strategies and programs.
Her corporate experience includes working at Pitney Bowes for over nine years where she led external communications for the company’s Global Ecommerce business. She also managed communications for the company’s Document Messaging Technologies and SMB business groups.
Prior to Pitney Bowes, Karen worked at Brodeur Partners where she led several tech and B2B accounts for clients including Mastercard Global e-Business, IBM and PerkinElmer Life & Analytics Sciences. Her experience also includes working at integrated marketing communications agencies, and The New York Times Magazine Group (Golf Digest/Tennis Magazine).
Karen is passionate about animal welfare and lends her marketing and communications skills to a local animal rescue organization in CT. She holds a BA degree in English with an emphasis in Writing from Lynchburg College.
Kelly Burke | Inbound Marketing, Sales Enablement
Kelly’s hybrid role in inbound marketing and sales enablement at Austin Lawrence Group uniquely combines client marketing and content development, social media engagement and posting, along with sales support responsibilities.
Kelly first joined Austin Lawrence as a business writer curating articles for Kodak’s Chief Packaging Officer thought leadership web property. Before Austin Lawrence, she was a published author in video games media and served as an editorial intern for Kill Screen, a video game arts and culture company. Kelly holds a bachelor’s degree in English from Fairfield University.
Nat Connacher | Creative Director
Nat is a combination of art and science — he has a way of combining the emotional side to creativity with a logical approach to design. Nat brings over 20 years of corporate marketing and communications knowledge with multimedia experience, including print, web, information design, social media, editing and graphical representation of complex ideas.
His knowledge allows him to approach each new project with a strategic outlook that creates a unique visual dialogue between the client, their brand and their audiences.
Nat has worked on diverse branding, collateral, web and software projects for companies including Aetna, Celera Genomics, Gartner Group, IBM, Oxford Health Plans, and Pratt & Whitney. His work has been featured in Communications Arts. Nat is also actively involved in his local art community as a photographer and painter.
Ellie Becker | Senior Consultant
Ellie is a senior consultant at Austin Lawrence and founder and president of E.R. Becker Company, Inc., a collaborative consultancy specializing in inbound marketing. An early adopter of inbound, she’s been a partner of HubSpot, the leading inbound marketing software company, since 2010.
Ellie achieves client success through deep-dive communications strategy and persona-specific content creation (blogs, white papers, webinars, video, photos, etc.). She designs campaigns encompassing the entire inbound marketing process, including onboarding, personas, keyword strategy, SEO, social media programs, lead nurturing campaigns, analytics and all other pieces of the inbound marketing puzzle.
According to Ellie, “We’re in the very best days of marketing because of our unprecedented ability to measure what we’re doing. Today’s marketing automation tools, especially HubSpot, help us to make better marketing and business decisions that maximize budgets and staff resources. All we have to do is accept this and dive in. Small to midsize businesses are the primary beneficiaries as we can level the playing field as never before!”