This regional home lighting, bath and kitchen retailer attained relevancy with designers, builders and architects, and a new generation of device-oriented consumers with its new website and online magazine, KLAFFStyle. In the process, it leapfrogged its competitors and positioned itself for growth in a difficult retail environment.
Portfolio Category: Brand Publishing
Marketing has changed the way sales perceives its value through ABM campaigns managed by Austin Lawrence. Pursuit packages help the firm differentiate its services from those of competitors, and a content program, GigabitLIVE, is the first metrics-based ABM campaign deployed in North America. A comprehensive program, Austin Lawrence provides creative services, event support, video production, […]
We helped the client create enterprise value for the sale of Design2Launch, which sold for 16x what was offered only 18 months previously. Its general manager, Dennis Reaves, attributes much of this increase in sale price to a restarted sales funnel and thought leadership platform delivered through ChiefPackagingOfficer.com, an industry news portal conceived of, created […]