ACCOUNT BASED MARKETING
Turbocharge Sales Success.
When you create content that’s aligned with how salespeople actually sell, the remarkable thing is, they use it (to make money). Getting sales and marketing working from the same playbook is important to your success and a feature of the Inbound Journalism methodology.
Reach out and Sell Someone.
You have a set of key accounts that the sales team must cover. And convert. With our outbound marketing programs, including sequences (email, telephone and direct mail), you’ll reach into your target accounts with messages that motivate action and engagement. And generate sales (calls).
Flip the Funnel.
We’ll help accelerate and expand the pipeline by targeting new contacts at existing accounts and cloning top accounts and ideal prospects with ABM tools and hand-built databases. With the top of the funnel fuller, and middle and bottom accelerated, sales velocity overall will increase.
