Ken brings a “ring the bell” mentality to B2B marketing that is needed in today’s measure-everything world. His early career in technology and enterprise sales has led him to continually innovate at the intersection of high-tech and marketing, helping his clients succeed on the Web and during the sales call.
As an early adopter of inbound marketing (long before the term was coined), he introduced blogging, analytics, pay-for-performance and Web content management to a wide range of B2B financial services, professional services and high tech clients.
More than two decades of experience in advertising, public relations and marketing for clients from pre-launch to Global 50 in size – have helped Ken to emerge as a recognized expert in the art and science of B2B marketing. As president of Austin Lawrence Group (ALG), he repositioned the boutique agency from traditional integrated marketing communications to one that provides services focused on driving opportunity via the Web; strategy consulting, inbound marketing and creative implementation.
Ken has a BS in Marketing and MIS from Syracuse University.